Is Sending Postcards Worth It for Real Estate Agents?

A lot of agents that we speak with are hesitant to mailing postcards as a marketing tactic. With marketing trends being so heavy through social media and digital advertising, some are opposed to spending marketing money on something that might end up in the trash. However, before you write off postcards entirely, let’s take a closer look at their potential—and why they might just be the underrated marketing tool your business needs.

The Cons of Sending Postcards

Ok, it’s true: not everyone will keep your postcard. Actually, MOST will not keep your postcard. Many homeowners glance at their mail and quickly decide what stays and what goes. This means that even the most thoughtfully crafted postcard you send might not even make it to the fridge or the counter.

And yes, mailing postcards can be an investment. Printing, design, and postage add up, especially when you’re sending them consistently over time.

The Pros of Sending Postcards

Now, let’s flip the script. Postcards, when done right, are more than just paper—they’re a direct line to potential clients’ homes.

1. A Physical Reminder
   Unlike a fleeting Instagram post or email, a postcard is tangible. Even if someone tosses it, they’ve still seen your name, face, and branding—planting a seed in their mind. If they know no other agents, consistent postcard mailers do indeed offer the potential of staying top of mind with them.

2. Reach an Overlooked Audience
   Many neighborhoods aren’t oversaturated with real estate postcards. If you’re targeting an area where no other agents are marketing, you have the chance to stand out as the go-to expert.

3. Staying Top of Mind
   Consistency is key. When postcards arrive regularly, you’re subtly reminding homeowners who to call when they’re ready to buy or sell. It’s about building a presence over time.

4. Brand Recognition
   A well-designed postcard can showcase your brand’s personality, professionalism, and expertise. Include local information that is informative to the consumer, like local events, destinations, new businesses in the areas…position yourself as the local expert and offer information that could potentially wind up on someone’s fridge.

How to Make Postcards Work for You

If you’re considering postcards as part of your marketing strategy, here are a few tips to maximize their impact:

• Consistency is Non-Negotiable: Don’t send a single postcard and expect instant results. Make it a regular part of your outreach to build recognition over time.

• Focus on Targeted Areas: Choose neighborhoods where competition is low but opportunities are high.

• Keep It Eye-Catching and Simple: Use bold designs, compelling headlines, and clear calls to action.

• Add a Personal Touch: Include a friendly message or helpful information, such as market updates or tips for homeowners.

• Include QR codes: Give people a chance to take an immediate action.

The Verdict

While postcards may not be a silver bullet, they’re far from irrelevant. When used strategically, they can complement your overall marketing efforts and help you build a lasting presence in your target area.

Postcards are just one more way to show up in your targeted area, build trust, and stay top of mind. So, before you dismiss them, consider this: Will your competition be the one to take over the mailbox? Or will you?

What’s your take on mailing postcards? Have you tried it? Share your experiences!